Rogue Ales and Pendleton Woolen Mills announce a collision of Oregon artisans with the unveiling of Rogue Pendleton Pilsner.
Brewed at Rogue’s headquarters on the Oregon Coast in Newport, Pendleton Pilsner uses floor malted barley grown on Rogue’s Farm in Tygh Valley and Liberty hops grown at Rogue Farms in Independence, OR. Pendleton Pilsner features a serigraphed bottle design which reflects Pendleton’s iconic jacquard textiles.
“It has been an honor and a privilege to work alongside Mort Bishop and his team at Pendleton,” said Rogue President, Brett Joyce. “In the process of creating Pendleton Pilsner, we discovered that we have a lot of common DNA – we are both generational Oregon companies that come from small towns, we both focus on innovation and product excellence, and we share a passion for creating long lasting, enduring brands and products that we love to share with fellow Oregonians and true fans everywhere.”
“Pendleton is really excited to be working with Rogue,“ said Mort Bishop, Pendleton President. “With our craft at Pendleton, weaving fabric in Oregon for 152 years and Rogue’s deep roots in craft beer in Oregon using the finest ingredients from our region, this feels like a very natural relationship. The creativity around storytelling is also something we share and is a fun way to create wonderful new products that surprise and delight the marketplace. We look forward to working with the talented and committed team at Rogue.”
Pendleton Pilsner will make its worldwide debut during Pendleton Bike Week from July 22-26 and will also be available in Pendleton stores, Rogue pubs, and at select local retailers in Oregon. For more information on Pendleton Pilsner, please visit legacy.rogue.com and pendleton-usa.com.
About Rogue Ale & Spirits
Rogue Ales & Spirits is an agri-fermenter founded in Oregon in 1988, as one of America’s first microbreweries. Rogue has won more than 1,700 awards for taste, quality and packaging and is available in all 50 states as well as 50 countries. Since 2008, Rogue has remained committed to saving the terroir of Oregon hops, barley, rye, wheat, honey, jalapenos and pumpkins one acre at a time by growing their own.
About Pendleton Woolen Mills
Setting the standard for classic American style, Pendleton is a lifestyle brand recognized as a symbol of American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 152 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home décor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea and Australia; Pendleton stores; company catalogs; and direct-to-consumer channels including the Pendleton website, http://www.pendleton-usa.com.
We, the undersigned Rogues, with tongues firmly planted in our cheeks and with the inherent power derived from within and the Laws of Hops and Barley, declare the intent to form a Micro-Nation — the Rogue Nation — a global alliance without borders, its citizenry possessing an unswerving responsible allegiance to the Rogue within, unfettered by limitations imposed by others, commonly-accepted bullshit, or rules totally lacking in reason.
We hold these truths to be self-evident: That all Rogues are not created equal, that they are endowed with certain unalienable Rights, that among these are Freedom of Expression, Absence of Bullshit, Variety, and the Pursuit of Beer with Taste. That to secure these rights, Governments are instituted among men, deriving their just powers from the consent of the Consumers; that whenever any Form of Government becomes destructive to Taste, Expression, Quality, or Fun, it is the right of the Consumers to alter or to abolish it and to institute a new Government. But when a long train of Sameness and Boredom reduces Variety to Consumers and Passion to its Citizens, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security. Such has been the patient sufferance of these Rogues, and such is now the necessity which requires them to alter their former Systems of Government.
We, therefore, the New Citizens of the Rogue Nation, in General Congress Assembled, do, in the Name by the Authority of all Wrong-Thinking People, solemnly publish and declare that the Rogue Nation, its Embassies, Outposts, and Protected Colonies are, and of Right ought to be Free and Independent; that they are Absolved from all Allegiance to Any Country, its Laws, Limitations, Expectations, Traditions, or Bullshit; and that as a Free and Independent Nation they have full Power to levy War against the Status Quo, conclude Peace with Like-Minded Peoples and Countries, establish Commerce, and to do all other irresponsible and illogical Acts and Things which an Independent Nation may of right do. And for the support of this Declaration, we mutually pledge to each other to keep one foot firmly in reality, but continue to Dare, Risk, Dream.
Rogues take risks.
Rogues are willing to shun titles and personal financial success in the pursuit of the greater good.
Rogues pursue the long shot.
Rogues have respect for diversity.
Rogues are never satisfied to rest on past laurels.
Rogues work hard.
Rogues are driven to succeed in their chosen field.
Rogues ignore the accepted patterns and blaze their own trails.
Rogues have raw talent and focus on that talent.
Rogues are honest with themselves and others.
Rogues are rebels.
Rogues have one foot in reality to let them get the job done, but they are, nonetheless, led by their dreams.
Big Al Jorgensen
Steve “Swany” Swan
Peter “Dogs” Donaghy
Andrew “His Excellency” King